How Charms Works
A physical system for intentional screen time
No remote, nothing queued next
The remote is gone. Between every video, your child stands up, walks to the Wheel, flips through the cards, and makes a choice. That 30-second gap is everything.
There's no autoplay. No "up next" queue decided by an algorithm optimizing for watch time. Just a child browsing a collection of cards and picking what sounds interesting. It turns screen time from something that happens to your child into something they actively choose.
The Wheel is a visible inventory
Everything your child can watch lives on a physical Wheel next to the TV. You can see it. You can pull cards out. Your children can organize them, sort them, flip through them.
It's not buried in YouTube's watch history or hidden behind an app. The Wheel is the collection, and the collection is exactly what you've chosen to put in it.
Discussion questions work on anything
Every card comes with two questions — one before watching and one after. The before question builds anticipation: "What do you think you'll see?" The after question invites reflection: "What was the most surprising part?"
This works whether the video is a documentary about volcanoes or a goofy dance compilation. The questions reframe passive consumption into a conversation starter. Even a silly video becomes something you talk about together.
Organized like a library, not a feed
Cards are organized by category — the way libraries have shelved books for over a century. Science & Nature. Arts & Music. History & Geography. Each card gets a category code and sits alongside related content.
A child browsing "Science & Nature" is making a different kind of choice than a child tapping whatever YouTube serves up. The organization itself changes the experience.
Any video becomes a card — that's the point
Want a card for a specific piano tutorial your child loves? A family vlog? A niche history channel? You send us the link, we make the card. Charms isn't gatekeeping what your family watches — it's giving you a better container for it.
You decide what goes on the Wheel. We make sure every card that arrives is beautifully made, properly categorized, and comes with discussion questions that actually work.
Every card is thoughtfully made
Each card arrives with a watercolor-style thumbnail, age suggestions, a knowledge category, and those two discussion questions. It's organized, considered, and ready to use the moment it lands on your Wheel.
The result is a card that treats a YouTube video the way a library treats a book: with care, context, and an invitation to explore.