Pricing
Honest pricing. No tricks.
You buy the Box, the Wheel and the scanner — they’re yours to keep. After that it’s a monthly service you can downgrade or cancel any time. No bait-and-switch, no surprise unlocks, no “premium” tier with the features you actually want hidden behind it.
All prices are in euros and include 21% btw (VAT).
Start here
The Charms Starter Kit
€129 incl. btw
Everything you need to get going. Yours to keep. Ships ready to plug in.
- ·The Box — a small digital box (akin to a Tonies box) that plugs into your TV via HDMI and runs the whole show.
- ·The Wheel — Rolodex-style card flipper for your first child's active deck.
- ·40 Charm cards — curated to your child's age and interests.
- ·USB-corded handheld scanner — same kind you've used at self-checkout. Child-tested.
- ·HDMI cable and power adapter — no extra trips to the hardware store.
Add-ons (yours to keep)
For families with more than one child, more than one TV, or anyone who wants the wireless scanner.
Wireless scanner
+€60
Swaps the USB-corded scanner for a wireless one at checkout. Nicer to hand to a child who roams.
Extra Wheel
€29
For a second (or third) child. Each child keeps their own active deck. Cards travel between Wheels however you like.
Extra Box
€99
A second Box for a different TV — living room and playroom, or one at home and one at the grandparents' house. Includes its own corded scanner. Requires its own monthly Box Connection (see below).
Subscription
Box Connection and Charm Cards. Take one, or both.
One Box per TV. The first is €10/mo; each additional is €7/mo. Different locations are fine (home, grandparents' house, etc.).
Recommended: 20 cards per child per month. Set to None to keep the Box scanning your existing collection without new card mailings.
Your monthly total
€18/mo
incl. btw
Cancel, downgrade, or change card volume any time.
Layer 1 — required
Box Connection
The curated library, the no-algorithm playback, the parental controls, and keeping every link alive — on every Box on your account. Cancel and your cards still play, just as plain YouTube without the calm wrapper.
Layer 2 — optional
Charm Cards
A fresh pack of curated cards arrives each month, picked from your child's age range. Optional — turn it off and your existing collection carries on working exactly as before.
€18/mo · your plan
Configure above, order in the next step.
Card delivery: €8/mo for the first child (20 cards), +€6/mo per additional child — the second child costs less because the curation effort is shared.
What it costs, in practice
Real-world households. The first number buys the Box, the Wheel, the scanner and the cards — real things that are yours. The second is the monthly service.
Single child, one TV, 20 cards/mo
Starter Kit + Box Connection + 20-card sub
€129 + €18/mo
Two children, one TV, 40 cards/mo
Starter Kit + extra Wheel + 40-card sub
€158 + €24/mo
Two TVs (home + grandparents), 20 cards/mo
Starter Kit + extra Box + two Box Connections + 20-card sub
€228 + €25/mo
After your child outgrows it
Cancel monthly cards, keep Box Connection
€10/mo
Want to model your own household? Use the calculator above.
What we won't do
- ·Gate features behind a premium tier. There's one plan that matters — Box Connection — and it works with every card, including ones you bought years ago.
- ·Take away cards you've received. They're yours to keep, subscription or no subscription — we'll never delete one or hide it behind an upsell.
- ·Hide ads in the catalog. We get paid by you, not by creators.
- ·Make cancelling annoying. You can downgrade or cancel from your account in two clicks.
- ·Sell your child's viewing data. We use it to improve curation. We don't share it.
Ready to swap the algorithm for a wheel?
Currently shipping in the Netherlands. Other markets in 2026.